The Website Strategy includes how your brand is positioned in the market, how your business needs to be perceived by your target audience, and how your website needs to facilitate your goals.
A strategy must be defined by objective projections and measures based on reason and data.
We only use specialists for each stage of the website process. From designers, copywriters, developers, conversion specialists and project management. This ensures you only get the best.
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By using analytics, heatmapping and call-tracking we get real world feedback as to how the website is functioning and can identify bottlenecks to increase sales.
Your competitive edge will come down to how your website responds to it’s users.
In an ocean of competing websites and users limited attention, how is your website not only going to stand out but to win? Knowing how your Brand is positioned in your market, how it interacts with your target audience and realistically how your Website is going to sell your product or service is absolutely fundamental.
Knowing your numbers, clearly defining useful boundaries, having an action plan and being able to measure the accuracy of your projections is what will enable your website to stay on track and hit its target.
Heatmapping is one of our tools which allows us to see exactly where visitors are clicking, how far they’re scrolling and we can even watch live recordings of how they interact with the website.
A brand that sticks in the minds of customers, creates brand loyalty and word of mouth are the hallmarks of a winning brand. People will remember your brand if it is in alignment with a very consistent and potent set of values which are appealing to your target market.
We do our best to present these values through the choice of images, colours, words and shapes to help people not only remember your brand, but want to choose it again.
